HEART HEALTH AWARENESS CAMPAIGN
July 9, 2017
In this assignment, I showcased my research and planning skills. My task was to imagine I'd been hired as a writer for a health organization and create a two-page summary that highlighted the prevalence of heart health issues in women, identified three target publics, and explained why the organization should develop a strategic communication campaign centered on the issue.
SPEECHWRITING: THE PRESIDENT'S WELCOME ADDRESS
July 16, 2017
Applying the speechwriting principles from my textbook, I researched, outlined, and developed a short speech for Purdue University President Mitch Daniels to deliver at a campus science and engineering event.
MEDIA PITCH: THE HUMAN JOURNEY TO MARS
July 23, 2017
I developed a media pitch to promote Purdue University's Human Journey to Mars Forum. Keeping in mind Purdue's goal as a university to attract new students, I selected Scholastic Science World, which targets middle and high school students. The publication previously ran a feature about NASA's future missions to Mars, so I incorporated this information into my message to the reporter. I also developed an infographic to accompany the pitch.
NEWS RELEASE AND ADVERTISEMENT: NATIONAL CRAYON DAY
July 30, 2017
What's more fun than a celebration of color? For this assignment, I selected Crayola's National Crayon Day as the topic for my news release, advertisement, and strategic plan. I promoted the live and online aspects of the celebration using a mix of social media and display advertising.
MEDIA KIT: REBRANDING THE MUSEUM OF INDIAN CULTURE
August 6, 2017
Nestled along a stream on the outskirts of Allentown, Pennsylvania, the Museum of Indian Culture aims to tell the forgotten stories of America's indigenous people. For my press kit, I created a new logo and rebranding campaign for the museum to increase awareness and visibility. The press kit also contains museum and exhibit information along with an infographic about American Indians.
INFOGRAPHIC: PROMOTING TOURISM WITH PACKING TIPS
August 13, 2017
An infographic is a great way visually represent data or information in an interesting way. Rather than create another wordy list of packing tips for summer vacationers, I turned this information into a shareable infographic that helps travelers pack more efficiently while also promoting the Poconos as a vacation destination.
INFOGRAPHIC: EXAM PREP MADE EASY
August 13, 2017
For diplomates of the American Board of Ophthalmology, test-taking can be a stressful experience. This infographic aims to make preparation a little easier with visual reminders about how to prepare for their recertification examination.